Know What's Actually Growing Your Roofing Business.

RoofKit connects your marketing, homeowner experience, and roofing data in one platform. So you can see what's working, turn more traffic into qualified opportunities and make smarter decisions about where to spend next.

Built for roofing contractors.

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OverviewLast 30 days

SEE WHERE YOUR BUSINESS IS GOING.

Turn your growth goals into a clearer path forward.

Every roofing company has a number in mind.

More jobs and revenue. A bigger sales team and stronger operation.

But getting there can feel like guessing.

How much should you invest in marketing? How many leads do you need?

Last 30 daysProduct previews · Sample data

Which channels are actually moving you toward your goal?

Last 30 daysProduct previews · Sample data

And if you keep investing at the same level, what kind of results can you realistically expect?

Last 30 daysProduct previews · Sample data

RoofKit helps you connect those decisions to the metrics that matter.

Track your marketing performance, understand your costs and conversion, and see how your results change over time. So you can make better-informed decisions about what to invest, what to improve and where your next stage of growth can come from.

Stop looking at last month's numbers. Start understanding what they mean for what's next.

One system from marketing click to roofing opportunity.

Product previews · Sample data

Landing Pages

Create branded experiences with personalized quizzes, Instant Estimator, and AI Roof Visualization. Quizzes support a landing page and up to 20 questions, plus contact and result.

Quiz

roofkit

Find out what your roof actually needs

Answer a few quick questions for a personalized roof readiness score and clear next step — no discount gimmicks.

Illustration of a house with a calendar, worn shingles, and storm clues.

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AI Estimate

Generate an address-based estimate using the pricing rules you define. Add your authorized lender link to ready homeowner estimates.

roofkit

Get your roof budget estimate

Share your property details to see an estimated budget for your project. Roof options are optional. This is not a final quote.

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AI Roof Visualization

Let homeowners see roofing materials on their own home before the first sales conversation.

roofkit

Design your roof in minutes

Explore materials, colors, and styles to instantly visualize how your home could look.

Example of a clear house photo with the full roof visible and no tree branches blocking the view

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Phones

Connect inbound calls to your marketing. Give campaigns their own numbers, route calls to your team, and record what happened in one call log.

Data Intelligence

Understand marketing performance across CPL, CPA, campaigns, and goals. Review saved and observed UTM links, including links from external pages. Compare sales reps by assigned opportunities and sales value. Control dashboard access by group or person. Rank the top three reps, sources, mediums, or campaigns with configurable podium widgets, and compare them by day, week, or month in period grids.

Roof Reports

Go from an address to a proposal your customer can sign, in one flow. The AI proposes the roof outline and lines. Your team reviews and edits them, prices the job, and sends the customer link. The metal panel takeoff is included.

Choose the roof material

Pick what the roof is made of, or decide later. The roof location comes next.

Roof material

Optional

Same Kent roof as AI Estimate. The public aerial image supplies the outline. A 6:12 sample pitch completes this mock report; surface areas use the native report calculations. No live measurement is requested.

WSDOT / WaTech · 2020 · Public aerial imagery (2 in). View public source

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Roofus

Ask questions about your business, read your reports, and turn workspace context into a clear next step. Roofus keeps the conversation and picks up where you left off.

RoofusProduct previews · Sample data

Agents

Give an agent a role, instructions, and a conversation to return to. Add a routine when work should repeat, review it before activation, and find the result in the same chat. Available when Agents is enabled for your workspace.

AgentsProduct previews · Sample data

Start with a clear role and instructions you can revisit.

One connected view

Built for the way roofing companies actually grow.

See how marketing, homeowner tools, and performance data work together.

Scroll to follow the flow, or choose a stage.

Know where your traffic and leads come from.
Give prospects interactive experiences built around their own home.
Get estimates, visualizations, and roof reports faster.
See CPL, CPA, conversion, campaigns, goals, and configurable top-three rankings.
Know what's working and where to invest next.

Step 1 of 5Product previews · Sample data

200 sample leads across 4 tracked sources.

Know What's Actually Growing Your Roofing Business.

Turn your growth goals into a clearer path forward.

How much should you invest in marketing? How many leads do you need?

Which channels are actually moving you toward your goal?

And if you keep investing at the same level, what kind of results can you realistically expect?